The supplement, a tool to retain the readership
Supplements are a key part of a great newspaper. They offer specialized information about different sectors, from culture, economy or history, to leisure, food, animals, specific sports, decoration, fashion and beauty, among others. This allows for the loyalty of niche readers, as well as diversifying the channels for attracting advertising, by offering more focused showcases for promoters who are interested in reaching more specific audiences. Here you can see some of our design and restyling projects of supplements for various newspapers.
The design of infographics
The design of infographics is one of the main services that we offer to our clients. The use of infographics helps us to simplify the information and communicate data in a much more accessible way. In this video, our Project Director for Europe Abril Phillips, explains why infographics are so important for journalism today and what they’ve got to offer.