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Editoriale Bresciana

  -    -  Editoriale Bresciana

Editoriale Bresciana

Brescia, Italy

Editoriale Bresciana has a multiplicity of media: newspaper, television, radio, web.

The structural objective was the transition from the communication model in force at that time (a medium, a newsroom) to a new model based on a single news center to be transmitted through the different media. It was about moving to the plurality of newsrooms to the integrated newsroom.

A step-by-step work project focused on editorial staff was undertaken to initiate increasingly narrow synergies between the various information entities of the group, whose reference point was the development of the web platform as a multichannel and multimedia platform.

Category:

2011 , Project Direction for Cases i Associats