One of the key points of an editorial strategy is to design together with our client the best possible organisation for their newsroom, in order to improve its performance and efficiency. Our Project Director for Europe, Abril Phillips, explains why the reorganisation of the newsroom is so important and how we can make it effective over time.
Domenica, the supplement of L’Eco di Bergamo
In the graphic design of the Sunday supplement of L’Eco di Bergamo, to stand out from the rest of the newspaper, a new graphic style has been created in line with the daily newspaper and to which new notes of color and structure have been added, which have it made dynamic and more “magazine”. Impact titles have been created, new distributions of spaces that generate innovative white areas and with a large photo front page. You can see from start to end, that the aim is a more graphic and fresh cultural supplement.
Infographic style for SETA Group
Infographic style for SETA Group With the redesign of the SETA Group newspapers, we developed a whole new infographic style, clean, easy-to-read and coherent with the graphic design of the newspapers. Pablo Luces, our Infographic Designer, explains all about it.
The supplement, a tool to retain the readership
Supplements are a key part of a great newspaper. They offer specialized information about different sectors, from culture, economy or history, to leisure, food, animals, specific sports, decoration, fashion and beauty, among others. This allows for the loyalty of niche readers, as well as diversifying the channels for attracting advertising, by offering more focused showcases for promoters who are interested in reaching more specific audiences. Here you can see some of our design and restyling projects of supplements for various newspapers.