The publishers of the newspaper Libertà faced a typical scenario seen in many traditional local media outlets. On one hand, there was the emergence of new digital players, and on the other hand, the need to refresh their brand with a new approach.
They worked on an editorial strategy that allowed them to define an editorial model within a multimedia environment encompassing printed, digital, and televised products. The project culminated in a website redesign, aiming to enhance the readers’ experience across all devices. They also revitalized the print edition and its supplements, aiming to strengthen its identity by leveraging its unique features and bringing it even closer to the people.