Innovative Publishing, publisher of 3 online newspapers, 1 daily news agency, and 2 print magazines, has completely transformed its online presence. Start Magazine, dedicated to innovation and growth, has undergone a total renovation. After careful analysis, the categories were reorganized and a new modular structure was introduced. The modern appearance was tailored to the topics covered, with special attention given to the “Focus” section and podcasts. On the homepage, the features from the quarterly publication gained increased visibility, offering an enriching reading experience.