The objective was to define an editorial model that included the organization of editorial work and the optimization of flows. An initial “as is” diagnostic analysis was carried out in which, in addition to the newsroom, the other people who work for the newspaper, including collaborators, managers, the printing press, the commercial area and even some of the main advertisers participated.

To lay the foundations of the new editorial model, it was essential, among other things: to change the organization chart, create a style manual, review relationships with collaborators and correspondents, develop a training plan.