Bresciaoggi is one of the three daily newspapers of the Athesis group. The aim of this project was to renew the design while maintaining the structure. This is the reason why reason we like to call it “Lifting”. To refresh its image, we changed all the fonts except for the text, and opted for a more coherent and fresh colour palette.
To make the best use of the newspaper’s special paper format, more vertical page layouts were added, and the layout with the three-level horizontal layout models were eliminated.