The main objective was to give a clear identity to the Corriere del Ticino: after a research on the citizen of Ticino, on the reader of the newspaper, and his habits, we chose a new font, never used, therefore exclusive, unique, precise, neat, clean. A layout designed vertically with almost exclusively horizontal images, with the aim of creating contrast and dynamism on the page. Also the navigation system has vertical headings for the section openings and to enhance those single-issue pages that the editorial staff intends to promote more than others.