The restyling of L’Arena, one of the Gruppo Athesis newspapers, consisted of a renewal of its design. The aim was to achieve a new look, respecting its identity and structure.
In this sense, in order to improve the reading experience, we carried out a direct, pleasant and modern design. To this end, this restyling incorporated new typographies and a palette of fresh colours, differentiated by thematic area.
The restyling project of L’Arena’s design included a layout with more spaces. At the same time, more vertical page structures were introduced. In this way, it was possible to take advantage of the special paper format that characterises the newspaper.