The main objective was to develop an optimized editorial model for the efficiency of editorial work and workflows. We conducted a comprehensive analysis of the current state, involving not only the editorial team but also collaborators, executives, the printing press, the commercial department, and even some of the main advertisers of the newspaper.

To establish the foundations of the new editorial model, various measures were taken: modifying the organizational structure, creating a style guide, reviewing relationships with collaborators and correspondents, as well as developing a training plan.