What should we achieve with a press redesign?
Enzo Iaccheo, director of WND, explains what are the key points that every redesign project should address.
Why should a news media do a redesign project?
The director of WND, Enzo Iaccheo, explains the main reasons why every media should consider carrying out a redesign project on a regular basis.
Domenica is the cultural supplement of L’Eco di Bergamo
In the graphic design of the Sunday supplement of L’Eco di Bergamo, to stand out from the rest of the newspaper, a new graphic style has been created in line with the daily newspaper and to which new notes of color and structure have been added, which have it made dynamic and more “magazine”. Impact titles have been created, new distributions of spaces that generate innovative white areas and with a large photo front page. You can see from start to end, that the aim is a more graphic and fresh cultural supplement.
The supplement, a tool to retain the readership
Supplements are a key part of a great newspaper. They offer specialized information about different sectors, from culture, economy or history, to leisure, food, animals, specific sports, decoration, fashion and beauty, among others. This allows for the loyalty of niche readers, as well as diversifying the channels for attracting advertising, by offering more focused showcases for promoters who are interested in reaching more specific audiences. Here you can see some of our design and restyling projects of supplements for various newspapers.